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Showing posts from January, 2018

So... What Are You Saying?

One of my favorite lines in the film La La Land (2016) comes when Sebastian (Ryan Gosling) gets fired from his gig as a restaurant pianist. Not wanting to accept his dismissal, Seb tells his boss, "I hear what you're saying, but I don't think you're saying what you mean."  It made me think about one of the most ubiquitous pieces of advice currently being given to photographers and others in the communications fields: "Engage your audience with compelling content."  The buzz phrase "Content Driven" is bandied across the Internet, and from the rooftops of skyscrapers by everyone who communicates a message, image, or concept to an audience of any kind. We are admonished to "...Tell a story to draw your audience in," and "reach them on a deeper level."
      While I would agree that these ideas are very true, I would also say that - left without any other qualifiers - they are vague. Let me put it this way, if you had a driving…