One of my favorite lines in the film La La Land (2016) comes when Sebastian (Ryan Gosling) gets fired from his gig as a restaurant pianist. Not wanting to accept his dismissal, Seb tells his boss, "I hear what you're saying, but I don't think you're saying what you mean . " It made me think about one of the most ubiquitous pieces of advice currently being given to photographers and others in the communications fields: "Engage your audience with compelling content." The buzz phrase "Content Driven" is bandied across the Internet, and from the rooftops of skyscrapers by everyone who communicates a message, image, or concept to an audience of any kind. We are admonished to "...Tell a story to draw your audience in," and "reach them on a deeper level." While I would agree that these ideas are very true , I would also say that - left without any other qualifiers - they are vague. Let me put it this way, if you had a driv
If a picture is worth a thousand words, shouldn't "Wow!" be the first one?